Post by account_disabled on Feb 20, 2024 5:58:33 GMT -5
taking risks. Results with SEO take time. Some quick changes can generate results in 60 or 90 days, but structured work usually requires more than 6 months to obtain consistent results. All of these factors end up combining and the result is that the SEO department (or the consultant) ends up forgotten in a dark corner of the organization. He is known for crying and making constant recommendations/demands without evidence. This hinders the success of the technical SEO audit. Solution All points of the technical SEO audit must have a scale of priorities. We need a table/list with each action, sorted by impact and ideally also by effort/complexity. What can we use to prioritize impact?
Instinct : It's not the most convincing way, but it's better than nothing. Previous experiences : For some it is just a refined intuition, but we actually remember what happened instead of it being a vague sensation. Logs – Tracking logs will Rich People Phone Number List help you understand the results of suggested actions. Traffic or revenue : Although we cannot estimate the exact impact, we can at least know how important the pages we are changing are. What can we use to prioritize efforts? If our audit report is getting long, it's time to take a look at our unimportant items. Should we include them? I often prefer to leave it out and address the less relevant points only when the others have been resolved. However,
check with whom you receive the report. If they pay you for a spot audit, they probably want all the details, even if it's for a future correction (or non-correction). Mistake 5: Not being prepared for commitment No matter how good our intentions and the solutions presented are, they may not survive the rest of the company. Many audits do not take into account the level of maturity of the organization and its situation in the market. We cannot convince and/or apply. This is related to the prioritization
Instinct : It's not the most convincing way, but it's better than nothing. Previous experiences : For some it is just a refined intuition, but we actually remember what happened instead of it being a vague sensation. Logs – Tracking logs will Rich People Phone Number List help you understand the results of suggested actions. Traffic or revenue : Although we cannot estimate the exact impact, we can at least know how important the pages we are changing are. What can we use to prioritize efforts? If our audit report is getting long, it's time to take a look at our unimportant items. Should we include them? I often prefer to leave it out and address the less relevant points only when the others have been resolved. However,
check with whom you receive the report. If they pay you for a spot audit, they probably want all the details, even if it's for a future correction (or non-correction). Mistake 5: Not being prepared for commitment No matter how good our intentions and the solutions presented are, they may not survive the rest of the company. Many audits do not take into account the level of maturity of the organization and its situation in the market. We cannot convince and/or apply. This is related to the prioritization