Post by account_disabled on Feb 22, 2024 5:04:02 GMT -5
PDOOH advertising refers to the automation of the purchase and sale of outdoor advertising spaces. This modality is associated with a measurement that, thanks to advances in technology, helps entrepreneurs know the ROI of their campaigns in a more precise way. These campaigns are much more flexible, being able to launch ads with personalized messages in real time and interactively, segmenting the audience simultaneously, thereby increasing the variables and guarantee of success.
The identification of users through their mobile devices, the possibility of counting global audiences and not so many individuals, personalizing ads according to the day, hour or time or the analysis of the data obtained from all campaigns Whatsapp Number List are already lines of action that are being implemented. currently developing within DOOH programmatic advertising. The implementation of OOH or DOOH advertising represents a significant number of advantages for brands and companies that decide to develop campaigns with these formulas: Large audiences since they are implemented in spaces with a large volume of public.
Immediacy when launching the message, with the possibility of specifying the most appropriate place and time. Personalization of the ad, both for the audience and for the chosen situation or circumstance . Reduction of advertising saturation , since when they are located abroad, they are not as invasive ads as those we find on the Internet or in traditional media. It generates greater commitment to the brand since it is located in certain places so that they are not a distraction. It can be located near a point of sale of the brand itself to facilitate the transaction. Connectivity with other platforms. Possibility of creating cross- screen displays It allows interaction with the public and precise analysis of the results. Emotional marketing is more feasible by giving the possibility of telling stories .
The identification of users through their mobile devices, the possibility of counting global audiences and not so many individuals, personalizing ads according to the day, hour or time or the analysis of the data obtained from all campaigns Whatsapp Number List are already lines of action that are being implemented. currently developing within DOOH programmatic advertising. The implementation of OOH or DOOH advertising represents a significant number of advantages for brands and companies that decide to develop campaigns with these formulas: Large audiences since they are implemented in spaces with a large volume of public.
Immediacy when launching the message, with the possibility of specifying the most appropriate place and time. Personalization of the ad, both for the audience and for the chosen situation or circumstance . Reduction of advertising saturation , since when they are located abroad, they are not as invasive ads as those we find on the Internet or in traditional media. It generates greater commitment to the brand since it is located in certain places so that they are not a distraction. It can be located near a point of sale of the brand itself to facilitate the transaction. Connectivity with other platforms. Possibility of creating cross- screen displays It allows interaction with the public and precise analysis of the results. Emotional marketing is more feasible by giving the possibility of telling stories .