Post by account_disabled on Feb 25, 2024 1:42:56 GMT -5
Analysis of the negative terms by which the brand appears. . Assessment of the competitors detected for the keywords to be reinforced. Analysis of the available internal channels, resources and brand possibilities to work with. Approach to the online reputation strategy. Phase : Concrete actions Once the strategy was proposed with the different work teams and accepted by the client, the actions were developed from a º perspective. To address the problem it was necessary to involve different techniques or disciplines, defining long- and short-term tasks.
We work on SEO on the web: it is important to review which specific landing pages should be positioned for the keywords that we are interested in reinforcing, optimizing the current ones or creating new URLs. In addition, we improved India Car Owner Phone Number List other SEO KPIs, which benefited the quality of the page. SEO for social profiles and Wikipedia: we made sure that the brand's social profiles were correctly optimized and that they provided all possible information to the user. The Wikipedia page was also evaluated. Optimization of the YouTube channel: the brand has a channel on this platform with several videos.
At Sumate we take the opportunity to optimize it and thus reinforce the weight of corporate videos in organic results. Creation of new content: specific content was developed for interesting searches about the brand, current and fresh, and with the potential to unseat URLs with harmful messages, whose publication date was already distant in time. Microsite – Creating a microsite to compete for branded searches. But not only the website and networks were worked on technically, Súmate created specific guides and manuals for content optimization based on the needs of each moment. This is how we advise the brand to avoid future reputation crises.
We work on SEO on the web: it is important to review which specific landing pages should be positioned for the keywords that we are interested in reinforcing, optimizing the current ones or creating new URLs. In addition, we improved India Car Owner Phone Number List other SEO KPIs, which benefited the quality of the page. SEO for social profiles and Wikipedia: we made sure that the brand's social profiles were correctly optimized and that they provided all possible information to the user. The Wikipedia page was also evaluated. Optimization of the YouTube channel: the brand has a channel on this platform with several videos.
At Sumate we take the opportunity to optimize it and thus reinforce the weight of corporate videos in organic results. Creation of new content: specific content was developed for interesting searches about the brand, current and fresh, and with the potential to unseat URLs with harmful messages, whose publication date was already distant in time. Microsite – Creating a microsite to compete for branded searches. But not only the website and networks were worked on technically, Súmate created specific guides and manuals for content optimization based on the needs of each moment. This is how we advise the brand to avoid future reputation crises.